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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Tapa blanda - 1994

de Al Ries; Jack Trout

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.


Resumen

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Información de la editorial

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Detalles

  • Título The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
  • Autor Al Ries; Jack Trout
  • Encuadernación Tapa blanda
  • Edición First Paperback
  • Páginas 160
  • Volúmenes 1
  • Idioma ENG
  • Editorial Harper Business, New York, New York, U.S.A.
  • Fecha de publicación April 27, 1994
  • Ilustrado
  • ISBN 9780887306662 / 0887306667
  • Peso 0.28 libras (0.13 kg)
  • Dimensiones 8.1 x 5.3 x 0.39 pulgadas (20.57 x 13.46 x 0.99 cm)
  • Temas
    • Theometrics: Secular
  • Library of Congress subjects Marketing
  • Número de catálogo de la Librería del Congreso de EEUU 92053334
  • Dewey Decimal Code 658.8
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al; Trout, Jack

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al; Trout, Jack

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HarperBusiness, 1994. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al; Trout, Jack

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HarperBusiness, 1994. Paperback. Acceptable. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al; Trout, Jack

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ISBN 10 / ISBN 13
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Descripción:
HarperBusiness, 1994. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

de Ries, Al

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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two

de Trout, Jack, Ries, Al

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