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The Management of Business-To-Business Advertising: A Working Guide for Small to
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The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies Tapa dura - 1986

de Stewart Halsey Ross


Información de la editorial

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Detalles

  • Título The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies
  • Autor Stewart Halsey Ross
  • Encuadernación Tapa dura
  • Páginas 178
  • Volúmenes 1
  • Idioma ENG
  • Editorial Bloomsbury Publishing PLC
  • Fecha de publicación 1986-07-21
  • ISBN 9780899301631 / 0899301630
  • Peso 0.94 libras (0.43 kg)
  • Dimensiones 9.21 x 6.14 x 0.44 pulgadas (23.39 x 15.60 x 1.12 cm)
  • Número de catálogo de la Librería del Congreso de EEUU HF5823
  • Dewey Decimal Code 659.131

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Praeger. Used - Acceptable. Used - Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies.
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