Consumer Behaviour and Analytics Tapa dura - 2023

Name: Consumer Behaviour and Analytics
Price: 170.69 GBP
Availability: InStock
Author: Smith, Andrew
ISBN: 9781032388373

de Andrew Smith

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Información de la editorial

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Detalles

Título Consumer Behaviour and Analytics
Autor Andrew Smith
Encuadernación Tapa dura
Páginas 214
Volúmenes 1
Idioma ENG
Editorial Routledge
Fecha de publicación 2023-11-08
Ilustrado Sí
Features Bibliography, Illustrated, Index
ISBN 9781032388373 / 1032388374
Peso 1.1 libras (0.50 kg)
Dimensiones 9.21 x 6.14 x 0.56 pulgadas (23.39 x 15.60 x 1.42 cm)
Library of Congress subjects Consumer behavior, Marketing - Data processing
Número de catálogo de la Librería del Congreso de EEUU 2023022040
Dewey Decimal Code 658.834

Acerca del autor

Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.

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