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Introduction to Qualitative Research Methods: A Guidebook and Resource Tapa dura - 2015 - 4th Edición
de Steven J. Taylor; Robert Bogdan; Marjorie L. DeVault
Descripción de contraportada
EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.
YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.
Detalles
- Título Introduction to Qualitative Research Methods: A Guidebook and Resource
- Autor Steven J. Taylor; Robert Bogdan; Marjorie L. DeVault
- Encuadernación Tapa dura
- Número de edición 4th
- Edición 4
- Páginas 416
- Volúmenes 1
- Idioma ENG
- Editorial Wiley, U.S.A.
- Fecha de publicación 2015-10
- Features Bibliography, Index
- ISBN 9781118767214 / 1118767217
- Peso 1.55 libras (0.70 kg)
- Dimensiones 9.3 x 6.3 x 1.2 pulgadas (23.62 x 16.00 x 3.05 cm)
- Library of Congress subjects Social sciences - Research - Methodology, Qualitative research
- Número de catálogo de la Librería del Congreso de EEUU 2015013787
- Dewey Decimal Code 001.42
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