Unselling.: The New Customer Experience Tapa dura - 2014 - 1st Edición

Descripción de contraportada

UnSelling is about seeing the bigger sales picture.

From the top-selling authors of UnMarketing, this new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today.

In UnSelling, you'll learn why one negative review can outweigh a thousand social media followers if it isn't handled correctly. You'll learn why a blog post with a catchy headline can actually be bad for business if it isn't written well. You'll learn why the people you hire matter more than the tasks you hire them to do. These and countless other underappreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

In a world where trends, technologies, brands, and business come and go in the blink of an eye, it may be difficult to believe that creating real community, customer loyalty, and repeat buyers is the way to lasting success. After reading UnSelling, there will be no doubt in your mind that it's true. Up to 60 percent of all purchases are made before the sales pitch even begins, yet we still focus on the sales funnel above all else. UnSelling is about removing this "funnel vision," reaching out to clients in a meaningful way, and becoming the go-to brand. The sales figures will follow.

Scott Stratten & Alison Kramer

Descripción de la solapa

UnSelling is about seeing the bigger sales picture.

From the top-selling authors of UnMarketing, this new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today.

In UnSelling, you'll learn why one negative review can outweigh a thousand social media followers if it isn't handled correctly. You'll learn why a blog post with a catchy headline can actually be bad for business if it isn't written well. You'll learn why the people you hire matter more than the tasks you hire them to do. These and countless other underappreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

In a world where trends, technologies, brands, and business come and go in the blink of an eye, it may be difficult to believe that creating real community, customer loyalty, and repeat buyers is the way to lasting success. After reading UnSelling, there will be no doubt in your mind that it's true. Up to 60 percent of all purchases are made before the sales pitch even begins, yet we still focus on the sales funnel above all else. UnSelling is about removing this "funnel vision," reaching out to clients in a meaningful way, and becoming the go-to brand. The sales figures will follow.

Scott Stratten & Alison Kramer