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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Trend-Driven Innovation: Beat Accelerating Customer Expectations Tapa blanda - 2015 - 1st Edición

de Henry Mason; David Mattin; Maxwell Luthy


Información de la editorial

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups--from Apple to Uber, Chipotle to Patagonia--redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:

  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Descripción de contraportada

TURN OVERWHELM INTO OPPORTUNITY. HERE'S HOW >

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrates a powerful, counterintuitive truth: to anticipate what people will want next, stop looking at customers and start looking at businesses. That means learning how to draw actionable insights from the way leading brands and disruptive startups--from Apple to Uber, Chipotle to Patagonia--redefine expectations. Sharing the secrets that have led hundreds of thousands of professionals at the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation will reconfigure your view of the business world. Highly visual and intensely practical, it will act as a step-by-step manual to enable you to build an organization that matters, products customers love, and campaigns people can't stop talking about.

"If you're an innovator, designer, entrepreneur, or in need of one, read this book. It is entertaining and pathologically precise, and unveils a simple and elegant system for spotting early trends that may reshape our business, community, and life."
--Lisa Gansky, entrepreneur, investor, author of The Mesh

Detalles

  • Título Trend-Driven Innovation: Beat Accelerating Customer Expectations
  • Autor Henry Mason; David Mattin; Maxwell Luthy
  • Encuadernación Tapa blanda
  • Número de edición 1st
  • Edición 1
  • Páginas 368
  • Volúmenes 1
  • Idioma ENG
  • Editorial Wiley
  • Fecha de publicación 2015-10-05
  • ISBN 9781119076315 / 1119076315
  • Peso 1.8 libras (0.82 kg)
  • Dimensiones 8 x 8 x 0.6 pulgadas (20.32 x 20.32 x 1.52 cm)
  • Library of Congress subjects Consumer behavior, Customer relations
  • Dewey Decimal Code 658.812

Acerca del autor

Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News.

David Mattin (Head of Trends & Insights) is responsible for day-to-day trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of newspapers and magazines including CNBC, Quartz, Inc Magazine, the National, Harper's Bazaar and more.

Delia Dumitrescu (Lead Innovation Architect) has delivered presentations and workshops across Europe, and guest lectures at various universities. She is a published trend and innovation expert, and author of several books including Road Trip to Innovation and was featured in Forbes Romania's Top 30 Under 30 in 2014.

Maxwell Luthy (Senior Trend Strategist) represents trendwatching.com in North America, delivering keynotes and facilitating client workshops. Maxwell was previously the Director of trendwatching.com's 2,600+ international spotter network.. He has spoken on trends in the US, UK, Turkey, South Africa and the Philippines, and has been quoted as a trend expert in publications such as the Financial Times.

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Trend-Driven Innovation: Beat Accelerating Customer Expectations

Trend-Driven Innovation: Beat Accelerating Customer Expectations

de Dumitrescu, Delia

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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Trend-Driven Innovation: Beat Accelerating Customer Expectations

de Mason, Henry,Mattin, David,Luthy, Maxwell,Dumitrescu, Delia

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Estado
Usado - Very Good
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ISBN 10 / ISBN 13
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Trend-Driven Innovation: Beat Accelerating Customer Expectations

de Mason, Henry

  • Usado
  • very good
  • Tapa blanda
Estado
Usado - Very Good
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781119076315 / 1119076315
Cantidad disponible
1
Librería
Tokyo, Japan
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
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US: Wiley, 2015. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, cou nter-intuitive truth: to discover what people want next, stop looking at cu stomers and start looking at businesses. That means learning how to draw po werful insights from the way leading brands and disruptive startups--from A pple to Uber, Chipotle to Patagonia--redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Drive n Innovation is the book that will reconfigure your view of the business wo… Leer más
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Trend-Driven Innovation : Beat Accelerating Customer Expectations

de Luthy, Maxwell, Dumitrescu, Delia, Mattin, David, Mason, Henry

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ISBN 10 / ISBN 13
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Trend-Driven Innovation: Beat Accelerating Customer Expectations

Trend-Driven Innovation: Beat Accelerating Customer Expectations

de Mason, Henry; Mattin, David; Luthy, Maxwell

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Wiley, 2015. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Trend-Driven Innovation: Beat Accelerating Customer Expectations

Trend-Driven Innovation: Beat Accelerating Customer Expectations

de Mason, Henry; Mattin, David; Luthy, Maxwell

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Trend-Driven Innovation: Beat Accelerating Customer Expectations

Trend-Driven Innovation: Beat Accelerating Customer Expectations

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Trend-Driven Innovation Beat Accelerating Customer Expectations

de Mason, Henry, Mattin, David, Luthy, Maxwell, Dumi

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Trend-Driven Innovation

Trend-Driven Innovation

de Delia Dumitrescu

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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Trend-Driven Innovation: Beat Accelerating Customer Expectations

de Mason, Henry

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ISBN 10 / ISBN 13
9781119076315 / 1119076315
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