The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Tapa blanda - 2016
de David Meerman Scott
Descripción de contraportada
THE UPDATED AND EXPANDED APPROACH TO SALES AND SERVICE IN A REAL-TIME WORLD
Since bestselling author David Meerman Scott demystified selling in our digital world in The New Rules of Sales and Service, the marketplace has vaulted forward requiring the new rules to be extensively rewritten in this Revised and Expanded edition. Armed with real-time information and more choices than ever before, customers are now in charge of the buying process. Scott's groundbreaking guide looks at why the old ways of selling and servicing customers don't work in a 24x7 real-time world and he lays out a toolbox of proven strategies and techniques for reaching new customers, generating sales leads, and growing business. With new, fresh, in-depth examples of success, you will learn how leading companies are implementing the latest agile selling and real-time social customer service strategies. The New Rules of Sales and Service is an inspiring guide for anyone who doesn't want to be left behind in the radically changing landscape of sales and service.
PRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS
"Like all the best teachers, this book inspires you to do your own thinking in your own way...enlightening and liberating."
--The Financial Times
"One of those select few people who saw and understood the social media phenomenon as it began."
--Forbes
"A fresh take."
--NBC
"Gets it right."
--New York Times Magazine
"Lessons that should resonate."
--Entrepreneur
Detalles
- Título The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Autor David Meerman Scott
- Encuadernación Tapa blanda
- Edición REV EXP
- Páginas 304
- Volúmenes 1
- Idioma ENG
- Editorial Wiley
- Fecha de publicación 2016-06-27
- Features Index
- ISBN 9781119272427 / 1119272424
- Peso 0.8 libras (0.36 kg)
- Dimensiones 8.9 x 5.9 x 0.8 pulgadas (22.61 x 14.99 x 2.03 cm)
- Library of Congress subjects Customer services, Internet marketing
- Número de catálogo de la Librería del Congreso de EEUU 2016012015
- Dewey Decimal Code 658.8
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