Descripción de contraportada
The five-part formula for building a culturally-infectious brand
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing brands from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner reveals five branding secrets. This crash course in brand building is a must-read for any organization looking for growth pathways. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one metric that trumps the hundreds of data points entangling brand value: feelings. This book shows you, through case studies, research, and quick-start tips, how to evolve your branding to capture attention and win hearts & minds by focusing on five aspects of any brand that matter most: lexicon triggers, audio cues, visual stimuli, experience drivers, and cultural connections (LAVEC).
Detalles
- Título Follow the Feeling
- Autor Kai D. Wright
- Encuadernación Tapa dura
- Páginas 304
- Volúmenes 1
- Idioma ENG
- Editorial Wiley
- Fecha de publicación 2019-08-06
- Features Bibliography, Illustrated, Index
- ISBN 9781119600497 / 1119600499
- Peso 1.1 libras (0.50 kg)
- Dimensiones 9.1 x 6.3 x 1.2 pulgadas (23.11 x 16.00 x 3.05 cm)
- Library of Congress subjects Branding (Marketing), BUSINESS & ECONOMICS / Marketing / General
- Número de catálogo de la Librería del Congreso de EEUU 2019015127
- Dewey Decimal Code 658.827
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Follow the Feeling: Brand Building in a Noisy World
de Wright, Kai D.
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- 9781119600497 / 1119600499
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Benton Harbor, Michigan, United States
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EUR 17.25EUR 3.73 enviando a USA
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Follow the Feeling: Brand Building in a Noisy World
de Kai D. Wright
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- 9781119600497 / 1119600499
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Follow the Feeling � Brand Building in a Noisy World
de Wright, Kai D.
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Exeter, Devon, United Kingdom
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Follow the Feeling – Brand Building in a Noisy World
de Wright, Kai D.
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Exeter, Devon, United Kingdom
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Follow the Feeling: Brand Building in a Noisy World
de Wright, Kai D
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Follow the Feeling: Brand Building in a Noisy World
de Wright, Kai D.
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