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Marketing Strategy and Management
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Marketing Strategy and Management Tapa blanda - 2014

de Michael J. Baker

Información de la editorial

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Detalles

  • Título Marketing Strategy and Management
  • Autor Michael J. Baker
  • Encuadernación Tapa blanda
  • Edición 5th Edition
  • Páginas 560
  • Volúmenes 1
  • Idioma ENG
  • Editorial Bloomsbury Publishing PLC
  • Fecha de publicación 2014-12-19
  • ISBN 9781137025821 / 1137025824
  • Peso 3 libras (1.36 kg)
  • Dimensiones 10.8 x 8.4 x 1.3 pulgadas (27.43 x 21.34 x 3.30 cm)
  • Temas
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Marketing, Marketing - Management
  • Número de catálogo de la Librería del Congreso de EEUU 2014029675
  • Dewey Decimal Code 658.8

Acerca del autor

Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
Michael J. Baker is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour and is the former President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

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Paperback. Very Good.
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Marketing Strategy and Management

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GORING BY SEA, West Sussex, United Kingdom
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Paperback. Good.
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Marketing Strategy and Management
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Red Globe Press. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Marketing Strategy and Management

de Baker, M.

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ISBN 10 / ISBN 13
9781137025821 / 1137025824
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Red Globe Press, 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781137025821
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Red Globe Press, 2014-12-18. paperback. New. 8x1x11. Brand New Book in Publishers original Sealing
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