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Winning at Innovation: The A-To-F Model Tapa blanda - 2015 - 2011th Edición

Name: Winning at Innovation: The A-to-f Model
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Author: Tr�as De Bes, Fernando/ Kotler, Philip
ISBN: 9781137479174

de Philip Kotler; Kenneth A. Loparo

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Detalles

Título Winning at Innovation: The A-To-F Model
Autor Philip Kotler; Kenneth A. Loparo
Encuadernación Tapa blanda
Número de edición 2011th
Edición 2011
Páginas 272
Volúmenes 1
Idioma ENG
Editorial Palgrave MacMillan
Fecha de publicación 2015-01-13
ISBN 9781137479174 / 1137479175
Peso 1 libras (0.45 kg)
Dimensiones 9.1 x 6.1 x 0.8 pulgadas (23.11 x 15.49 x 2.03 cm)
Dewey Decimal Code 658.514

Acerca del autor

Fernando Tras de Bes is an Economist, Associate Professor of Marketing Management at ESADE Business School in Barcelona, Spain, and the founder of Salvetti Llombart, a consulting firm specialised in Innovation and Market Research. He has spoken at numerous international events, such as the European Marketing Forum, the Western Europe Marketing Forum, ExpoManagement Congress, JavaExpo, and the World Apparel Convention, among others. He has published 14 books of management and fiction, including The Little Black Book of Entrepreneurship, Lateral Marketing: New Techniques for Finding Breakthrough Ideas which he co-authored with Philip Kotler, and Good Luck: Creating the Conditions for Success in Life and Business - written with Alex Rovira, and sold 4 million copies worldwide.

Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published Marketing Management, 14th edition, Lateral Marketing, and 50 other books. His research covers strategic marketing, innovation, and corporate social responsibility. He has consulted GE, IBM, Apple, Honeywell, Ford, and many other companies. He has also consulted non-profit and government organizations. Professor Kotler is the recipient of 14 honorary degrees from abroad. He has been described by his profession as a Legend in Marketing.

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Winning at Innovation: The A-to-f Model

de Tr�as De Bes, Fernando/ Kotler, Philip

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Tapa blanda

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ISBN 10 / ISBN 13

9781137479174 / 1137479175

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Palgrave Macmillan, 2015. Paperback. New. 288 pages. 9.50x6.25x0.75 inches.

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Winning At Innovation : The A-to-F Model

de Philip Kotler

Nuevo

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Nuevo

ISBN 10 / ISBN 13

9781137479174 / 1137479175

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178

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Ria Christie Collections

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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Winning At Innovation : The A-to-F Model.

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Winning At Innovation: The A-to-F Model

de Fernando Trias De Bes

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Descripción:

Paperback / softback. New. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.