Publishers, Readers, and Digital Engagement Tapa dura - 2016
de Marianne Martens
Descripción de contraportada
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
Detalles
- Título Publishers, Readers, and Digital Engagement
- Autor Marianne Martens
- Encuadernación Tapa dura
- Páginas 226
- Volúmenes 1
- Idioma ENG
- Editorial Palgrave MacMillan
- Fecha de publicación 2016-06-28
- Ilustrado Sí
- Features Bibliography, Illustrated, Index
- ISBN 9781137514455 / 1137514450
- Peso 0.95 libras (0.43 kg)
- Dimensiones 8.3 x 5.9 x 0.8 pulgadas (21.08 x 14.99 x 2.03 cm)
-
Temas
- Chronological Period: Modern
- Library of Congress subjects Internet marketing, Young adults - Books and reading
- Número de catálogo de la Librería del Congreso de EEUU 2016939262
- Dewey Decimal Code 070.573
Más ejemplares
Publishers, Readers, and Digital Engagement
de Marianne Martens
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9781137514455 / 1137514450
- Cantidad disponible
- 453
- Librería
-
Uxbridge, Greater London, United Kingdom
- Precio
-
EUR 120.01EUR 9.43 enviando a USA
Mostrar detalles
Publishers, Readers, and Digital Engagement: 2016 (New Directions in Book History)
de Martens, Marianne
- Nuevo
- Tapa dura
- Estado
- New
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9781137514455 / 1137514450
- Cantidad disponible
- 5
- Librería
-
campbelltown, Florida, United States
- Precio
-
EUR 138.37EUR 14.02 enviando a USA