Inicio Marketing Logistics de Martin Christopher; Helen Peck (ISBN: 9781138174290)

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Marketing Logistics Tapa dura - 2015

de Martin Christopher; Helen Peck

Información de la editorial

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Detalles

Título Marketing Logistics
Autor Martin Christopher; Helen Peck
Encuadernación Tapa dura
Páginas 172
Volúmenes 1
Idioma ENG
Editorial Routledge
Fecha de publicación 2015-12-22
ISBN 9781138174290 / 1138174297
Peso 0.93 libras (0.42 kg)
Dimensiones 9.21 x 6.14 x 0.44 pulgadas (23.39 x 15.60 x 1.12 cm)
Dewey Decimal Code 658.8

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Ed. Int.

MARKETING LOGISTICS, 2ND EDITION

de Martin & Helen Peck Christopher

Nuevo
Tapa blanda

Atención

Edición internacional

Estado

Nuevo

Encuadernación

Paperback

Cantidad disponible

Librería

Books WorldWide Express

Fort Worth, Texas, United States

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EUR 9.15

EUR 12.24 enviando a USA

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Descripción:

.. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different, but CONTENTS are same as the US edition. We ship fast via USPS/FedEx/DHL/Aramex Express Services. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS