Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers Tapa dura - 2017

Hardback. New. The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies to this growing target audience. From this updated and revised edition, you'll receive current methods, new data, and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.Providing you with statistics and data from the first market research study of its kind, the Yankelovich MONITOR's Gay and Lesbian Perspective, this book gives you… Leer más

Routledge, 2017. Hardcover. New. 236 pages. 8.34x5.98x1.37 inches.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.