Ir al contenido

Principles of Marketing
Foto de archivo: la portada puede ser diferente

Principles of Marketing Otros -

de Philip Kotler; Text by (Art/Photo Books) Gary Armstrong; Text by (Art/Photo Books) Lloyd C. Harris


Detalles

  • Título Principles of Marketing
  • Autor Philip Kotler; Text by (Art/Photo Books) Gary Armstrong; Text by (Art/Photo Books) Lloyd C. Harris
  • Encuadernación Otros
  • Volúmenes 1
  • Idioma ENG
  • Editorial Pearson
  • ISBN 9781292269566 / 1292269561
  • Library of Congress subjects Marketing
  • Número de catálogo de la Librería del Congreso de EEUU 2019035568
  • Dewey Decimal Code 658.8

Acerca del autor

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

Gary Armstrong is a Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.

Hongwei He is a Professor of Marketing at Alliance Manchester Business School, University of Manchester, and an Associate Editor for the Journal of Business Research.

Ir arriba

Más ejemplares

Principles of Marketing
Foto de archivo: la portada puede ser diferente

Principles of Marketing

  • Nuevo
Estado
New
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Cantidad disponible
1
Librería
Woodside, New York, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 72.91
EUR 3.75 enviando a USA

Mostrar detalles

Descripción:
Pearson Education , 8th Edition NO-PA16APR2015-KAP. Papeback. New.
Precio
EUR 72.91
EUR 3.75 enviando a USA
Principles of Marketing

Principles of Marketing

de Hongwei He

  • Nuevo
  • Tapa blanda
Estado
New
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Cantidad disponible
18
Librería
Uxbridge, Greater London, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 97.00
EUR 9.40 enviando a USA

Mostrar detalles

Descripción:
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theor
Precio
EUR 97.00
EUR 9.40 enviando a USA
Principles of Marketing
Foto de archivo: la portada puede ser diferente

Principles of Marketing

de Kotler, Phil T./ Armstrong, Gary/ Harris, Lloyd C./ He, Prof Hongwei

  • Nuevo
  • Tapa blanda
Estado
New
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Cantidad disponible
1
Librería
Exeter, Devon, United Kingdom
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 105.36
EUR 11.77 enviando a USA

Mostrar detalles

Descripción:
Pearson Education, 2019. Paperback. New. 8th edition. 720 pages. 10.83x8.27x0.98 inches.
Precio
EUR 105.36
EUR 11.77 enviando a USA
Principles of Marketing

Principles of Marketing

de Kotler, Philip

  • Usado
  • Tapa blanda
Estado
Usado
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781292269566 / 1292269561
Cantidad disponible
1
Librería
Umea, Sweden
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Precio
EUR 128.25
EUR 12.40 enviando a USA

Mostrar detalles

Descripción:
Mass Market Paperback. Publisher: Pearson Education | 2020 | Mass Market Paperback | 720 p. | This book is brand new. | Language: Engelska --- Information regarding the book: Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: • A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement • Improved learning design with… Leer más
Precio
EUR 128.25
EUR 12.40 enviando a USA