Inicio Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes de Randolph J. Trappey; A. Woodside (ISBN: 9781349523573)

Foto de archivo: la portada puede ser diferente

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes Tapa blanda - 2004

Name: Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Price: 93.96 GBP
Availability: InStock
Author: Randolph J. Trappey
ISBN: 9781349523573

de Randolph J. Trappey; A. Woodside

Ver más ejemplares ↓

Detalles

Título Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Autor Randolph J. Trappey; A. Woodside
Encuadernación Tapa blanda
Páginas 258
Volúmenes 1
Idioma ENG
Editorial Palgrave MacMillan
Fecha de publicación 2004-11-23
Ilustrado Sí
Features Illustrated
ISBN 9781349523573 / 1349523577
Peso 0.77 libras (0.35 kg)
Dimensiones 8.5 x 5.5 x 0.61 pulgadas (21.59 x 13.97 x 1.55 cm)
Dewey Decimal Code 658.834

Acerca del autor

RANDOLPH TRAPPEY has served on the faculties of the University of London's Royal Holloway School of Management, New York University's Leonard N. Stern School of Business in London and Tulane University's A.B. Freeman School of Business in New Orleans. His research links cognitive science and marketing science with consumers' unconscious thinking about brand advertising. He is the founder and CEO of DataMiners Ltd., a consulting firm that specialises in providing data mining, modelling and CRM solutions to business, industry and government. His clients include Prudential, Vodafone, Nokia, Hewlett Packard, Electronic Arts, BUPA and the United States Government.

To find out more about the author go to:
http: //www.dataminers.co.uk

ARCH WOODSIDE is Professor of Marketing at Boston College in the USA. He is a Fellow and member of the American Psychological Association, American Psychological Society, Royal Society of Canada, and the Society for Marketing Advances. He serves as the Editor-in-Chief of the Journal of Business Research and Advances in Business Marketing & Purchasing, and he is the author of numerous books and articles in the fields of marketing, psychology, consumer research, advertising, and tourism.

To find out more about the author go to:
http: //www.bc.edu/schools/csom/departments/marketing/faculty/woodside/

Ir arriba↑

Más ejemplares

Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

de Randolph J. Trappey

Nuevo

Estado

Nuevo

ISBN 10 / ISBN 13

9781349523573 / 1349523577

Cantidad disponible

630

Librería

Ria Christie Collections

Uxbridge, Greater London, United Kingdom

Puntuación del vendedor:

Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.

Precio

EUR 112.56

EUR 9.57 enviando a USA

Mostrar detalles

Descripción:

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes.