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International Business: Challenges in a Changing World
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International Business: Challenges in a Changing World Tapa blanda - 2008

de Janet Morrison


Información de la editorial

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Descripción de contraportada


This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.

Detalles

  • Título International Business: Challenges in a Changing World
  • Autor Janet Morrison
  • Encuadernación Tapa blanda
  • Edición illustrated edit
  • Páginas 608
  • Volúmenes 1
  • Idioma ENG
  • Editorial Bloomsbury Publishing PLC
  • Fecha de publicación 2008
  • Features Bibliography, Glossary, Index, Maps, Table of Contents
  • ISBN 9781403945631 / 1403945632
  • Peso 3.55 libras (1.61 kg)
  • Dimensiones 10.7 x 8.5 x 1.4 pulgadas (27.18 x 21.59 x 3.56 cm)
  • Library of Congress subjects International business enterprises, Globalization - Economic aspects
  • Número de catálogo de la Librería del Congreso de EEUU 2008030086
  • Dewey Decimal Code 658.049

Acerca del autor

JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.
JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.

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International Business

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