B = mc2: Business Strategy For a Multidimensional World Tapa blanda - 2012

Información de la editorial

"The Platform" which was pioneered independently by Amazon and Apple over the last decade is creating a highly disruptive environment, introducing a discontinuity at all levels: economic, financial, political and social. Market structures and Industry boundaries are about to shift in unforeseeable ways, and every space should be considered uncontested. There is simply no amount of historical patterns, cost cutting, dashboards, 4 square frameworks or sustainable evolutions that can prepare an organization to transition into that new world. Innovating in the Platform era requires a lot more precision and a much higher velocity. It also requires innovating simultaneously at the technology, business and operations levels. B = mc2 is a tale of this new world, a multidimensional world, and a unique Business Strategy Methodology, BOLT, that will help you conquer it. BOLT has been designed to enable you to: - harness the collective intelligence of your organization - offer a diverse and adaptable set of products and services which can best align with their customers' needs, just-in-time and just-in-place - execute at unprecedented speed