Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Tapa blanda - 2017

Albuquerque: Barry Feig's Center for Product Success, 2017. Paperback. Very good +. Paperback. 9" X 6". iii, 262pp. Very mild shelf wear to covers, corners, and edges of pictorial paper wraps. Pages are clean and unmarked. Binding is sound. ABOUT THIS BOOK: Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today… Leer más

Paperback / softback. New.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.