Creating Demand: Generate Cool, Custom Marketing Ideas Tapa blanda - 2009

"Creating Demand will develop the idea generation engine that every organization needs. A must read for any salesperson or organization looking to develop custom ideas that break through the clutter."
--Rick Cotton, Vice President, Advertising Sales, Monster.com

"Finally--a book that makes the connection between concepts with behaviors and in doing so outlines for us a step by step roadmap to creating effective marketing ideas that actually work."
--John I. Coulter, Managing Partner, The Content Factory

"As the world of marketing has evolved, these two experts center on the most important ingredient--'the idea.' But 'THE' idea is the hardest part of the competitive advantage for any product. Throughout this book Tabio and Beamer understand the discipline of creating the idea, the steps to implement it, and achieving the final result of success."
--Catherine Meloy, President/CEO, Goodwill of Greater Washington

Gerardo V. Tabo (Bixby, OK), president and founder of Creative Resources Group, has been consulting with a broad range of organizations for more than twenty years. Among his clients are Turner Entertainment, TV Guide, America Online, Tommy Hilfiger, Toyota Motor Sales, Tyson Foods, CBS Radio, and many more.

Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy's, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.