Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Tapa dura - 2008
de Guy Kawasaki
More uncommoncommon sensefrom the bestsellingauthor of The Artof the Start.
In Silicon Valley slang, a 'bozo explosion' is what causes a lean,mean, fighting machine of a company to slide into mediocrity. AsGuy Kawasaki puts it, 'If the two most popular words in yourcompany are partner and strategic, and partner has become a verb,and strategic is used to describe decisions and activities that don'tmake sense' . . . it's time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputationas an entrepreneur, venture capitalist, and irreverent pundit.His 2004 bestseller, The Art of the Start, has become the mostacclaimed bible for small business. And his blog is consistently oneof the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, andcontrarian opinions in handy book form. From competition tocustomer service, innovation to marketing, he shows readers howto ignore fads and foolishness while sticking to commonsense practices.He explains, for instance:
á How to get a standing ovation
á The art of schmoozing
á How to create a community
á The top ten lies of entrepreneurs
á Everything you wanted to know about getting a job in SiliconValley but didn't know who to ask
Provocative, useful, and very funny, this 'no bull shiitake'book will show you why readers around the world love GuyKawasaki.
Resumen
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.
Detalles
- Título Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
- Autor Guy Kawasaki
- Encuadernación Tapa dura
- Edición First Edition
- Páginas 474
- Volúmenes 1
- Idioma ENG
- Editorial Portfolio, New York, New York, U.S.A.
- Fecha de publicación 2008-10-30
- ISBN 9781591842231 / 1591842239
- Peso 1.6 libras (0.73 kg)
- Dimensiones 8.99 x 6.39 x 1.52 pulgadas (22.83 x 16.23 x 3.86 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Library of Congress subjects Management, New business enterprises
- Número de catálogo de la Librería del Congreso de EEUU 2008024954
- Dewey Decimal Code 658
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
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Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
de Guy Kawasaki
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Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
de Guy Kawasaki
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Reality Check : The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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de Kawasaki, Guy
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de Kawasaki, Guy
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