Inside Rupert's Brain Tapa dura - 2009

de Paul R. La Monica

How the world's most powerfulmedia mogul really thinks

The third book in Portfolio's new series looks atRupert Murdoch, the controversial chairman and CEOof News Corp. He is the subject of endless gossip,speculation, and criticism, but what really drives hisbold (and usually successful) gambles?

Based on comments from News Corp. executivesand competitors, and interviews with Wall Streetanalysts, investors, and other media experts, Paul LaMonica's book explores some of the most fascinatingquestions about Murdoch. For instance:

á How did he grow a small Australian newspapercompany into a global media empire?
á Why did he challenge the TV establishment withthe Fox Network and Fox News Channel forprofits or for deeper reasons?
á Did his obsession with The Wall Street Journal leadhim to overpay for Dow Jones?
á How has he dealt with detractors and enemies,including Ted Turner and John Malone?
á Was he smart to acquire MySpace to launch hisInternet strategy?
á Why does he still work so hard at age 77 with anet worth of $8.8 billion and nothing to prove?