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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs Tapa blanda - 2013

de Gina Keating


Resumen

The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
 
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
 
Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
 
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

Información de la editorial

Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.
 


Detalles

  • Título Netflixed: The Epic Battle for America's Eyeballs
  • Autor Gina Keating
  • Encuadernación Tapa blanda
  • Páginas 304
  • Volúmenes 1
  • Idioma ENG
  • Editorial Portfolio
  • Fecha de publicación 2013-09-24
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781591846598 / 1591846595
  • Peso 0.4 libras (0.18 kg)
  • Dimensiones 8.5 x 5.5 x 0.9 pulgadas (21.59 x 13.97 x 2.29 cm)
  • Temas
    • Chronological Period: 1990's
    • Chronological Period: 21st Century
  • Library of Congress subjects Video recordings industry - United States, Netflix (Firm)
  • Dewey Decimal Code 384.84

Reseñas en medios

“The little red envelope that could . . . and did! This is a classic Silicon Valley start-up tale and Keating gives readers behind-the-scenes access to a story that continues to play out in America’s mailboxes, living rooms, and mobile devices every day.”
—JIM COOK, CFO of Mozilla; Netflix founding team member
 
“A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies.”
—LORI STREIFLER, executive editor, City News Service Inc.
 
“Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating’s reporting will make you want to sit down and learn more. It’s a tale of corporate intrigue, gigantic success, and enormous failure.”
—ALLAN PARACHINI, adjunct professor, California State University; former Los Angeles Times reporter
 
Netflixed has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emo­tion we all felt as we fought Netflix for control of America’s living rooms. I’m often asked by people, ‘What happened at Blockbuster?’ Now I can tell them . . . just read Netflixed.”
—BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online

“…Veteran media journalist Keating’s nonfiction debut is a surprisingly swift-paced mix of investigative journalism and thrillerlike suspense. The major players in the game—Netflix CEO Reed Hastings and Blockbuster’s John Antioco—are both complicated characters, and Keating does a commendable job painting a portrait of these very different business leaders, each with his own unique approach to vying for the same brass ring: domination of the American home-entertainment market …An impressive look at the infinite complexities and cutthroat competition driving the deceptively simple business of 21st-century movie delivery.
Kirkus Reviews

“There's a grim reality behind the magical wafting of DVDs to our mailboxes, according to this lively, canny business potboiler…[This] colorful narrative climaxes with Netflix and archrival Blockbuster throttling each other in an old-fashioned price war that Netflix wins by a hair. Keating hypes the allegedly world-shaking technological transformations in how we access digital content, but what's far more interesting and dramatic is her smart portrait of how an ever-changing capitalism stays very much the same.”
Publishers Weekly

“Keating separates fact from legend in this story of how the tiny upstart, Netflix, took on and ultimately decimated the goliaths of the industry, Blockbuster Video and Hollywood Video… It seems that only Apple Computer rivals Netflix in how its customers hold a deep personal attachment to the brand “experience,” and fans of the service will get a lot of insight into how much risk, dedication, and commitment it took to bring that experience into being.”
—DAVID SIEGFRIED, Booklist

Acerca del autor

Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.
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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

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ISBN 10 / ISBN 13
9781591846598 / 1591846595
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Portfolio. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

  • Usado
  • Bien
Estado
Usado - Bien
ISBN 10 / ISBN 13
9781591846598 / 1591846595
Cantidad disponible
1
Librería
Philadelphia, Pennsylvania, United States
Puntuación del vendedor:
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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

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Usado - Muy bueno
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Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
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Librería
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Portfolio, 9/24/2013. Paperback. Very Good. Very Good Condition and Unread! Text is clean and unmarked! Light shelf wear to cover from storage. Has a small black line on bottom/exterior edge of pages.
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Netflixed: The Epic Battle for America's Eyeballs

Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

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  • Muy bueno
  • Tapa blanda
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Usado - Muy bueno
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

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  • Tapa blanda
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Encuadernación
Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
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Librería
McKeesport, Pennsylvania, United States
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
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Descripción:
Portfolio, 9/24/2013. paperback. Like New. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
Precio
EUR 4.92
EUR 3.52 enviando a USA
Netflixed : The Epic Battle for America's Eyeballs

Netflixed : The Epic Battle for America's Eyeballs

de Gina Keating

  • Usado
  • Bien
  • Tapa blanda
Estado
Usado - Bien
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
Cantidad disponible
1
Librería
Seattle, Washington, United States
Puntuación del vendedor:
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Descripción:
Penguin Publishing Group, 2013. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Netflixed: The Epic Battle for America's Eyeballs

Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

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  • Tapa blanda
Estado
Usado - Muy bueno
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
Cantidad disponible
1
Librería
Seattle, Washington, United States
Puntuación del vendedor:
Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.
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EUR 6.38
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Descripción:
Portfolio, 2013. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Precio
EUR 6.38
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Netflixed : The Epic Battle for America's Eyeballs
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Netflixed : The Epic Battle for America's Eyeballs

de Keating, Gina

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Estado
Used - Good
ISBN 10 / ISBN 13
9781591846598 / 1591846595
Cantidad disponible
2
Librería
Mishawaka, Indiana, United States
Puntuación del vendedor:
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Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

  • Usado
  • Tapa blanda
Estado
Used: Good
Encuadernación
Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
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1
Librería
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Portfolio, 2013-09-24. paperback. Used: Good.
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Netflixed: The Epic Battle for America's Eyeballs
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Netflixed: The Epic Battle for America's Eyeballs

de Keating, Gina

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Paperback
ISBN 10 / ISBN 13
9781591846598 / 1591846595
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Portfolio, 2013-09-24. Paperback. New.
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EUR 11.62
EUR 3.75 enviando a USA