Escape from the Ivory Tower: A Guide to Making Your Science Matter Tapa dura - 2010

Island Pr, 2010. Hardcover. New. 1st edition. 240 pages. 9.10x5.90x0.90 inches.

Hardback. New. Most scientists and researchers aren't prepared to talk to the press or to policymakers - or to deal with backlash. And many researchers have the horror stories to prove it. As Nancy Baron points out, scientists who decide they want to inform those outside their own research arena and help guide public discourse need to learn a new set of skills. No matter what your scientific specialty is, writes Baron, the keys to success are thinking clearly, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. Developing these skills is the object of this book. According to Baron, scientists, journalists and policymakers represent three very different cultures. Speaking effectively to journalists and policymakers - the people who make scientists' findings available to the general public - requires scientists to learn a new language. In this clear and understandable guide to 'communicating science', Baron explains to… Leer más

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.