Publishing for Profit: Successful Bottom-Line Management for Book Publishers Tapa blanda - 2014

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.Books may… Leer más

Chicago Review Press, 2014. Fifth Edition. Softcover. New. New softcover in glossy printed wraps. Text is clean and free of marks and underlining. Includes appendix, index, tables, and forms. 400 pp. Fast shipping in a secure book box mailer with tracking. Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing,… Leer más

Chicago Review Press, 2014-03-31. paperback. Like New. 6x0x9. New with remainder mark. Buy multiples from our store to save on shipping.

Chicago Review Press, 2014-04-01. Fifth Edition, Fifth edition. paperback. Used: Good.

Chicago Review Press, 2014-04-01. Paperback. Like New.

Chicago Review Press, 2014-03-31. paperback. New. 6x0x9. New with remainder mark. Buy multiples from our store to save on shipping.

Chicago Review Press, Incorporated. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Chicago Review Press, 2014-04-01. Paperback. New.

Chicago Review Press, April 2014. Paper Back. New.

Chicago Review Press, 2014-04-01. Fifth Edition, Fifth edition. paperback. Used:Good.