Measurement in Marketing Tapa blanda - 2019

Now Publishers Inc, 2019. Paperback. New. 136 pages. 9.21x6.14x0.29 inches.

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss i

Paperback / softback. New. Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

Now Publishers, 2019 8vo (23.5 cm). VIII, 127 pp. Laminated wrappers. "Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step." (publisher's description)

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.