The Best Australian Business Writing 2012 Tapa blanda - 2012

Paperback / softback. New. There was a time when the Australian Financial Review, the Wall St Journal, the Financial Times, the Nihon Keizai Shimbun could pretty much take their readers for granted. They were the business papers of record for their nations: anyone in business who turned up at a meeting, a conference, a lunch and was not familiar with what was in that day's paper was in danger of missing out or not being taken seriously. The papers had to be accurate, they had to be worthy, they had to contain information of importance to readers. But they could get away with being boring. Today these papers must still be all these things but they must also be compelling. They no longer have monopolies. They must compete with business stories written for the web, for blogs, wires, on Twitter. Business writing today, whatever the medium, can no longer take its readers for granted, it can no longer be dull. That in itself has made business writing a much broader oeuvre but… Leer más

UNSW Press, 2013. Paperback. New. 256 pages. 9.13x6.06x0.94 inches.

Sydney; University of New South Wales Press; 2012. paperback in very good condition. 252 pages