Writing on the Wall: The Campaign for Commonsense Business Tapa blanda - 2002

Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true. Most leaders at the top are living in la la land. Well it's time to come down. It's time to put some commonsense back into business.

Geoff Burch is the Alternative Business Guru. In Writing on the Wall he takes us on a hilarious but insightful journey - and it's not on his trusted motorbike. He takes us through a scary business world viewed through his not-so-rose coloured spectacles. Geoff tells us like it is. And it isn't pretty.

But there is hope ....

Chapter by chapter, Geoff Burch regales us with stories, anecdotes and lessons every leader can learn on how to bring commonsense back into business. This waspish, funny and often downright vicious expose of everything from sales and customer awareness to change management, leaves no stone unturned and no taboo untrampled. From arming the peasants to sacking your Dilberts and from focusing on the customer 'til it hurts, to getting everyone involved in selling exploding oranges, Burch's iconoclastic approach to business has turned him into one of the most sought-after speakers in Europe.

Geof is mad. He is bitter. He is twisted. He is hilarious. But his compelling messages are irresistible.