Reputation Management: Marketing 04.05 Tapa blanda - 2002 - 1st Edición
de Gerry Griffin
Descripción de contraportada
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smatest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
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05 Finance
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07 Organizations
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ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Descripción de la solapa
Fast track route to mastering all aspects of reputation management.
Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan.
Examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.
Includes a glossary of key concepts and a comprehensive resources guide.
Detalles
- Título Reputation Management: Marketing 04.05
- Autor Gerry Griffin
- Encuadernación Tapa blanda
- Número de edición 1st
- Edición 1
- Páginas 122
- Volúmenes 1
- Idioma ENG
- Editorial Capstone
- Fecha de publicación April 17, 2002
- ISBN 9781841122311 / 1841122319
- Peso 0.25 libras (0.11 kg)
- Dimensiones 6.7 x 4.8 x 0.4 pulgadas (17.02 x 12.19 x 1.02 cm)
- Dewey Decimal Code 659
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