Event Management For Tourism, Cultural, Business and Sporting Events Tapa blanda - 2002

In good condition - has markings from use - highlighting - due to differing weights in books, postage maybe adjusted at checkout.This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Not so event managers. Events typically have high costs and high risks. Events must be right first time. There are no second chances, and there are no opportunities for the manager to plan, organise, train, coach, empower and delegate over an extended period.Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. Senior managers realise that special skills are required for the planning of these expensive and often one-off occasions. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting… Leer más