Billboard Refrigerator Cars Tapa dura - 2008

California: Signature Press, 2008. Book. Illus. by Photographs. Very Good. Hardcover. 1st Edition. 4to - over 9¾ - 12" tall. Clean, tight and unmarked in DJ..

Signature Press. Hardcover. New. The practice of painting advertisements on the freight cars of shippers and car owners' dates well back into the 19th century. But in the 1920s, leasing companies realized they could contract with shippers to pass back usage payments beyond some agreed minimum. This led to an explosion of car leasing and, as this book amply demonstrates, a corresponding explosion of billboard decoration of refrigerator cars. Railroad objections, especially to the usage payment rebates, led to hearings before the Interstate Commerce Commission, which, taking effect in 1937, banned most of the leasing practices which had generated the car leasing bonanza. After World War II, a restrained billboard style made a modest comeback. Car-side advertising was only a detail of that ICC decision. But because it was the basis for a remarkable diversity of refrigerator car paint schemes in the era, the photographs of these cars have long held an interest for historians, railfans, and Model… Leer más

Wilton, California: Signature Press, 2008. Hardcover. VG+ light wear & creasing to spine bottom. light foxing to textblock fore-edge; instances of light foxing to pg edges. pgs clean. dustjacket has smudges & scratches.. blue cloth boards w/ white spine printing. illustrated pastedowns & flyleafs. 224 pgs w/ bw & color illustrations. glossy blue and pictorial dustjacket. 400+ photographs. A nice copy.