Follow that Customer! Tapa dura - 2010

Egbert Jan van Bel started as a database marketer during the 1980s, introducing software to market leadership in Europe. He started his own company in 1989, helping businesses with customer-centric marketing. He has written six books on aspects of marketing, CRM, and communications. Ed Sander has been a database marketing, online marketing, and CRM marketing specialist in a wide variety of industries. He has published in various trade journals and has been a guest lecturer in a broad range of venues. Alan Weber is president of the Data to Strategy Group, a firm specializing in using a company's existing customer data to drive their marketing strategy. He is author of Data-Driven Business Models (Racom) and co-author of Desktop Database Marketing (NTC). His articles have been published in various magazines. He teaches marketing at University of Missouri/Kansas City and the University of Kansas, and he has trained direct marketers across North and South America.