Basics Advertising 02: Art Direction Tapa blanda - 2010

Name: Basics Advertising 02: Art Direction
Price: 6.45 USD
Availability: InStock
Author: Mahon, Nik
ISBN: 9782940411214

de Mahon, Nik

This comprehensive look at the role of the art director examines the key techniques, approaches, and secrets involved in the development of creative advertising concepts.

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Información de la editorial

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Detalles

Título Basics Advertising 02: Art Direction
Autor Mahon, Nik
Encuadernación Tapa blanda
Edición [ Edition: First
Páginas 183
Idioma ENG
Editorial AVA Publishing, London, UK
Fecha de publicación 2010-07
ISBN 9782940411214

Acerca del autor

Nik Mahon is a senior lecturer in Advertising at Southampton Solent University. Since entering higher education he has been involved in the design, delivery and development of a variety of advertising, media and communication courses for colleges and universities in the UK and overseas. At the same time, he has also been actively engaged in the design and delivery of creative thinking and problem solving programmes and short courses for several major advertising agencies and blue chip organisations. His clients have included British Gas, Ordnance Survey, The Inland Revenue and United Biscuits.

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Basics Advertising 02: Art Direction

de Mahon, Nik

Usado
good
Tapa blanda

Estado

Usado - Good

Encuadernación

Paperback

ISBN 10 / ISBN 13

9782940411214 / 2940411212

Cantidad disponible

Librería

ThriftBooks

Seattle, Washington, United States

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Este vendedor ha conseguido 4 de las cinco estrellas otorgadas por los compradores de Biblio.

Precio

EUR 6.08

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Descripción:

AVA Publishing, 2010. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.