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Integrated Marketing Communications: A Global Brand-Driven Approach Tapa blanda - 2022
de Philip J. Kitchen; Marwa E. Tourky
Descripción de contraportada
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.
It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic.
This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Detalles
- Título Integrated Marketing Communications: A Global Brand-Driven Approach
- Autor Philip J. Kitchen; Marwa E. Tourky
- Encuadernación Tapa blanda
- Páginas 374
- Volúmenes 1
- Idioma ENG
- Editorial Palgrave MacMillan
- Fecha de publicación 2022-01-04
- Ilustrado Sí
- Features Illustrated
- ISBN 9783030764159 / 303076415X
- Peso 1.19 libras (0.54 kg)
- Dimensiones 9.21 x 6.14 x 0.8 pulgadas (23.39 x 15.60 x 2.03 cm)
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Integrated Marketing Communications: A Global Brand-Driven Approach
de Kitchen, Philip J.; Tourky, Marwa E.
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Integrated Marketing Communications: A Global Brand-Driven Approach
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Integrated Marketing Communications
de Kitchen
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Integrated Marketing Communications A Global Brand Driven Approach 2Ed (Pb 2022)
de Kitchen P.J.
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- 9783030764159 / 303076415x
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Integrated Marketing Communications: A Global Brand-Driven Approach
de Kitchen, Philip J.
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- Usado - Bien
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- Paperback
- ISBN 10 / ISBN 13
- 9783030764159 / 303076415X
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- 1
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Newport Coast, California, United States
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EUR 90.19Envío gratuito a USA