Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference Tapa blanda - 2016
de John C. Rogers III (Editor); William A. Dempsey (Associate Editor); Charles W. Lamb Jr (Editor)
Descripción de contraportada
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Detalles
- Título Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference
- Autor John C. Rogers III (Editor); William A. Dempsey (Associate Editor); Charles W. Lamb Jr (Editor)
- Encuadernación Tapa blanda
- Páginas 638
- Volúmenes 1
- Idioma ENG
- Editorial Springer
- Fecha de publicación 2016-10-29
- Ilustrado Sí
- Features Illustrated
- ISBN 9783319386775 / 3319386778
- Peso 3.25 libras (1.47 kg)
- Dimensiones 11 x 8.25 x 1.34 pulgadas (27.94 x 20.96 x 3.40 cm)
- Dewey Decimal Code 658.409
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
de John C. Rogers III
- Nuevo
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- Nuevo
- ISBN 10 / ISBN 13
- 9783319386775 / 3319386778
- Cantidad disponible
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Uxbridge, Greater London, United Kingdom
- Precio
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EUR 160.11EUR 9.55 enviando a USA
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Developments in Marketing Science
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- ISBN 10 / ISBN 13
- 9783319386775 / 3319386778
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Exeter, Devon, United Kingdom
- Precio
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EUR 218.39EUR 11.95 enviando a USA