Reputation Capital: Building and Maintaining Trust in the 21st Century Tapa dura - 2009 - 1st Edición
de Klewes, Joachim [Editor]; Wreschniok, Robert [Editor];
Descripción de contraportada
This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today's unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.
Detalles
- Título Reputation Capital: Building and Maintaining Trust in the 21st Century
- Autor Klewes, Joachim [Editor]; Wreschniok, Robert [Editor];
- Encuadernación Tapa dura
- Número de edición 1st
- Edición 1
- Páginas 408
- Editorial Springer
- Fecha de publicación 2009-10
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9783642016295
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