Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) Tapa dura - 2013
de SARA ROSENGREN
Descripción de contraportada
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Contents
- The Roles of Advertising
- The Faces of Advertising
- Perceptions of Advertising
- Reception of Advertising
Target Groups
- Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management
The Editors:
Sara Rosengren and Micael Dahln work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autnoma de Madrid, Spain.
Detalles
- Título Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy)
- Autor SARA ROSENGREN
- Encuadernación Tapa dura
- Idioma ENG
- Editorial Springer Gabler
- Fecha de publicación 2013-05
- Features Illustrated
- ISBN 9783658023645
-
Temas
- Aspects (Academic): Business Aspects
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Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
de Sara Rosengren
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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
de Sara Rosengren
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- ISBN 10 / ISBN 13
- 9783658023645 / 3658023643
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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
de Rosengren, Sara (Edited by)/ Dahlen, Micael (Edited by)/ Okazaki, Shintaro (Edited by)
- Nuevo
- Tapa dura
- Estado
- Nuevo
- Encuadernación
- Hardcover
- ISBN 10 / ISBN 13
- 9783658023645 / 3658023643
- Cantidad disponible
- 2
- Librería
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Exeter, Devon, United Kingdom
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EUR 71.71EUR 11.98 enviando a USA