Identity: Trademarks, Logotypes and Symbols Tapa dura - 2002

Sweden 2002. A very comprehensive and exciting book on identity as the title indicates. The Swedish National Museum of Fine Arts and the School of Economics at Stockholm University bring together their expertise in the fields of design and economics to start a collaboration with a view shedding light on a phenomenon that unceasingly stimulates our inherent interest in signs., English, Year2002, Illust. B/W128, Illust. Color144, ISBN 9171006591, Code 5014. Hardbound, In Pristine Condition, Bibl. Index. Pages 270, Size 11”x 8 1/2”

Original Hardcover. Publisher: Nationalmuseum | Utg. 2002 | Original Hardcover | 270 p. | This book is brand new. | Series: Nationalmusei utställningskatalog | Language: Engelska --- Information regarding the book: The history surrounding logotypes provides a basis for our understanding of the ways in which artists and designers interpret the world around them. Trade marks have, as a concept, attracted broader multidisciplinary interest and have served as the starting point for hypotheses and analyses in disparate disciplines. They not only set their stamp on our patterns of consumption but also affect our personal identities and the entire community. The creation of corporate identities and strategic design have become increasingly frequent among companies. In the book Identity - Trademarks, Logotypes and Symbols its editors have gathered the works of 26 writers who focus on various aspects of the subject. In it, for instance, trade marks arre described from a legal, economic and social perspective… Leer más