Inicio The History of Marketing Science de Russell S. Winer (Editor); Scott A. Neslin (Editor) (ISBN: 9789814596473)

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The History of Marketing Science Tapa dura - 2014

Name: HISTORY OF MARKETING SCIENCE, THE (World Scientific-Now Publishers Business)
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ISBN: 9789814596473

de Russell S. Winer (Editor); Scott A. Neslin (Editor)

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Descripción de la solapa

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.

Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Detalles

Título The History of Marketing Science
Autor Russell S. Winer (Editor); Scott A. Neslin (Editor)
Encuadernación Tapa dura
Edición 1st Edition
Páginas 528
Volúmenes 1
Idioma ENG
Editorial World Scientific Publishing Company, U.S.A
Fecha de publicación 2014-08-28
ISBN 9789814596473 / 9814596477
Peso 1.92 libras (0.87 kg)
Dimensiones 9 x 6 x 1.13 pulgadas (22.86 x 15.24 x 2.87 cm)
Temas
- Aspects (Academic): Business Aspects
Número de catálogo de la Librería del Congreso de EEUU 2014009472
Dewey Decimal Code 381.1

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HISTORY OF MARKETING SCIENCE, THE (World Scientific-Now Publishers Business)

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ISBN 10 / ISBN 13

9789814596473 / 9814596477

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