A MATTER OF RISK Tapa dura - 2012

Hardback. New. The insurance industry in Malaysia is a large and important sector of the economy in terms of capitalization, business turnover, assets, and the number of employees. Insurance companies played a crucial role in early Western economic expansion into Malaya, underwriting shipping, mining, and plantation ventures to protect entrepreneurs from excessive risk. The scope of the insurance business later broadened to cover fire risks, motor insurance, and workmen's compensation, while war risk coverage helped ensure that the economy continued to function during the 1940s and 1950s. After independence, the social and political environment of independent Malaysia offered new opportunities for the insurance industry. A Matter of Risk shows how insurance companies established themselves in an unfamiliar environment, marketed new products, responded to diverse demands and safeguarded market share and profit against competition. Local firms faced a major challenge as overseas insurance companies… Leer más

NUS Press, 2012. Hardcover. New. 480 pages.

Singapore: NUS Press, 2012. First edition. Hardcover. New/new. This history of Malaysia's insurance industry is a story of growth and adaptation to changing circumstances. Whereas the industry originally limited itself to protecting fledgling mining and plantation enterprises from excessive risk, by the middle of the 20th century, it was dealing with a wider range of domestic insurance, then war risk and eventually having to adapt to foreign competition. The author also covers the activities of tariff trade associations and insurance trade associations. New Hardback in a New Dust Jacket. First Edition. 647 pages with tables, a bibliography and an index. Weight: 1.3 kg Post free within Malaysia, but, due to its weight, this book is likely to incur additional postal charges when posted outside Malaysia