The Business of Influence: Reframing Marketing and PR for the Digital Age
de Philip Sheldrake
- Usado
- good
- Tapa dura
- Estado
- Good
- ISBN 10
- 0470978627
- ISBN 13
- 9780470978627
- Librería
-
Chester, United Kingdom
Formas de pago aceptadas
Sobre este artículo
UK: John Wiley & Sons, 2011. Hardcover. Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
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Detalles
- Librería
- Lady Lisa's Bookshop (GB)
- Inventario del vendedor #
- 29198
- Título
- The Business of Influence: Reframing Marketing and PR for the Digital Age
- Autor
- Philip Sheldrake
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Good
- Cantidad disponible
- 1
- ISBN 10
- 0470978627
- ISBN 13
- 9780470978627
- Editorial
- John Wiley & Sons
- Lugar de publicación
- UK
- Fecha de publicación
- 2011
Términos de venta
Lady Lisa's Bookshop
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Sobre el vendedor
Lady Lisa's Bookshop
Miembro de Biblio desde 2006
Chester
Sobre Lady Lisa's Bookshop
Lady Lisa's Bookshop. I specialise in modern secondhand non-fiction books. I also have amounts of fiction and out of print books, used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide.
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