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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR

de Ries, Al & Laura

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Estado
Usado - Aceptable
Edición
3rd ptg
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780060081980 / 0060081988
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: HarperCollins Publishers, 2002 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Black paper-covered boards, grey spine with foil titles, xxi, 295 pp, index. DJ in Brodart archival cover. The authors show that while brands may be maintained through advertising, most successful brands are built slowly through publicity. Shipping weight 2 lbs. (International 1 lb., 12 oz.). 3rd ptg. . Fine/Fine. 21½ X 14½ cm.
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Full Price:  Competing on Value in the New Economy

Full Price: Competing on Value in the New Economy

de Winninger, Thomas J.

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  • Firmado
  • First
Estado
Usado - Aceptable
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780793139545 / 0793139546
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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Chicago: Dearborn Trade, A Kaplan Professional Company, 2000 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Inscribed by author on recto of ffep. Black boards, gilt titles on spine, xvi, 198 pp, notes, index. Author's inscription (signed "Thom") on ffep. DJ in Brodart archival cover. Shipping weight 2 lb. (International 1 lb., 12 oz.). First Edition. . Fine/Fine. 23 X 15½ cm.
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Global Marketing Management:  Cases and Readings

Global Marketing Management: Cases and Readings

de Buzzell, Robert D., John A. Quelch & Christopher Bartlett

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  • Tapa blanda
Estado
Usado - VG
Edición
2nd ed, 4th ptg
Encuadernación
Paperback
ISBN 10 / ISBN 13
9780201542806 / 0201542803
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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Reading, MA et al.: Addison-Wesley Publishing Company, 1992 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Previous edition title was Multinational Marketing Management. Blue pictorial covers with white titles, xi, 751 pp, footnotes, chapter bibliographies, many figures. Highlighting on pp 558-570, else fine. Contents: designing strategies for global competition; global marketing programs; organizing and controlling global marketing operations; special issues in global marketing. Shipping weight 3 lbs.. 2nd ed, 4th ptg. Trade Paperback. VG/No dj. 23½ X 16 cm.
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The Great Executive Dream:  The First Myth of Management Is That It Exists

The Great Executive Dream: The First Myth of Management Is That It Exists

de Heller, Robert

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  • near fine
  • Tapa dura
  • First
Estado
Usado - Near Fine
Edición
First US Edition
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: Delacorte Press, 1972 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Navy blue cloth, gilt titles on spine, blind cartoon on front board, blue endpapers, [x], 294 pp, cartoons. One corner bumped, boards very lightly soiled in spots. DJ has a few small delaminated spots and very slight edge wear; in Brodart archival cover. From the DJ: "He knows the business world on both sides of the Atlantic inside and out. And with this witty, knowledgeable book, he is going to wake up a lot of people to the follies of the world's front offices. Mr. Heller exposes the merger-happy syndrome, the myopic marketing myth, the accounting dodge, the lily gilders..., the future gazers ('sums fly out of the window when the future comes in the door'), the motivation experts, the computer-crazed crowd, and the consultant curers...." Shipping weight 2 lbs.. First US Edition. . Near Fine/Near Fine. Illus. by Robert C. Osborn. 23½ X 16 cm.
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A Handbook on the Procedures of International Trade (Chinese and English Versions)

A Handbook on the Procedures of International Trade (Chinese and English Versions)

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  • near fine
  • Tapa blanda
Estado
Usado - Near Fine
Encuadernación
Paperback
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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1986 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Off-white covers with gilt titles on front cover and black titles on spine, (12), 596, [1] pp. Slight curl to front cover, else fine. Contains sample contracts, forms, and other trade documents in Chinese and English. Copyright 1985 by Song Yiying. Shipping weight 3 lbs. (International 2 lbs., 4 oz.). Trade Paperback. Near Fine/No dj. 21 X 14½ cm.
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Hardware Retailing in the Seventies

Hardware Retailing in the Seventies

de Laws, Dwayne W. (Ed.)

  • Usado
  • Tapa dura
  • First
Estado
Usado - VG
Edición
First Edition
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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Descripción:
Indianapolis: National Retail Hardware Association, 1970 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Copyright date is 1969, but First Printing, June 1970 is stated. Mauve cloth, titles printed in black & gold ink on front board & spine, xvi, 386 pp, illustrated with drawings, tables, graphs & a handful of photos, index. Moderately rubbed, spine cocked. Everything you probably needed to know to manage a hardware store in 1970. No doubt the principles still apply, even if details are different. Contents: location; facing competition; serving the modern customer; volume vs. service stores; employees; job description & operations manual; employee development & training; pay; selecting the right wholesaler; maintaining a good store image; keeping the sales floor attractive and profitable; warehouse, office, & parking space; operating in a shopping center; effective advertising & promotion; improving your newspaper advertising; traffic… Leer más
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The Hidden Agenda:  Recognizing What Really Matters at Work

The Hidden Agenda: Recognizing What Really Matters at Work

de Elfrey, Priscilla

  • Usado
  • Tapa dura
  • First
Estado
Usado - VG+
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780471865292 / 047186529X
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York, Chichester, Brisbane, Toronto, Singapore: John Wiley & Sons, Inc, 1982 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Blue paper-covered boards, gilt titles on spine & device on front board, xiii, 208 pp, bibliography, index. Boards have a few tiny surface chips, slight wear to corners & spine ends. DJ has slight edge wear & wrinkles at top of spine; in Brodart archival cover. From the DJ: "As you follow The Hidden Agenda, you'll find yourself questioning many of your own assumptions about the work place. You'll see why what is really important to an organization isn't always obvious. You'll learn how to identify your company's 'unwritten rules'--and win by playing by them. Just as importantly, you'll learn how to anticipate and respond effectively to change--an inevitability in any organization, yet never easy, and seldom planned for or welcome." Shipping weight 2 lbs. (International 1 lb., 12… Leer más
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How to Chart:  Facts from Figures with Graphs

How to Chart: Facts from Figures with Graphs

de Weld, Walter E.

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  • near fine
  • Tapa dura
Estado
Usado - Near Fine
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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Descripción:
Norwood, MA: Codex Book Company, Inc., 1947 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Copyright 1947, no addtional printings listed. Maroon cloth, gilt titles on spine & device on front board, blind double border on front board, xiv, 218 pp, 115 figures, index. Minor bumping along bottom edges of boards, top edge slightly dusty, else fine, gilt titles & device bright and attractive. Explanation of how charts & graphs can be used in managing business, types of charts, common methods & practices, ratio charts, probability charts, stock market charting, using charts for pricing, things to avoid. Coincidentally, a wide variety of graph paper and charting tools are available from the publisher. Shipping weight 2 lbs. (International 1 lb., 12 oz.). . Near Fine/No dj. 23½ X 16 cm.
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How to Manage by Results

How to Manage by Results

de McConkey, Dale D.

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  • near fine
  • Tapa dura
Estado
Usado - Near Fine
Edición
Revised Ed, 2nd Ptg
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: American Management Association, Inc, 1967 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Green cloth, gilt titles on spine & device on front board, 160 pp. Corners & spine ends slightly worn. DJ has edge wear, tears to 1 cm, small chips at corners & spine ends, some surface chipping on front panel; in Brodart archival cover. Explanation of management by results is followed by a series of case studies. Shipping weight 2 lbs. (International 1 lb., 4 oz.). Revised Ed, 2nd Ptg. . Near Fine/VG. 21½ X 14½ cm.
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How to Manage Change Effectively

de Kirkpatrick, Donald L.

  • Usado
  • near fine
  • Tapa dura
  • Firmado
Estado
Usado - Near Fine
Edición
4th ptg
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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San Francisco & London: Jossey-Bass Publishers, 1988 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Inscribed by author on half-title. Blue-green cloth, black titles on spine & device on front board, grey endpapers, xxiii, 280 pp, bibliography, index. Top edges of boards fading to blue, owner's name & a few notes on front paste-down. DJ in Brodart archival cover. Inscription: "To Dave - with best personal regards, Don" dated 1989. Contents: approaches to managing change; methods for managing change; case examples of successful change. Shipping weight 2 lbs.. 4th ptg. . Near Fine/Fine. 23½ X 16 cm.
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How to Set Up Production Control for Greater Profits

How to Set Up Production Control for Greater Profits

de Diemer, Hugo (Ed.)

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  • Tapa dura
  • First
Estado
Usado - VG
Edición
First Edition
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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Chicago & New York: McGraw-Hill Publishing Company, 1930 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Maroon buckram textured to simulate leather, blind frames on front board, gilt titles on front board and spine, 336 pp, 123 figures. Corners bumped, extremities rubbed, spine slightly faded, paper browning. From the preface: "...almost without exception plants carry too much in raw material inventory, in process inventory and in stock. This tends to tie up capital unnecessarily. This frozen capital should be released for more fruitful purposes. Intelligent production control not only reduces inventory, but it is a potent influence in expediting producion and keeping costs to a minimum." Much of the material in the book was previously published in the magazine Factory and Industrial Management. Contents: basic planning for production; controlling the product in production; case studies in production control (the case studies constitute the bulk of… Leer más
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Human Behavior in Industry

Human Behavior in Industry

de Finlay, William W., A. Q. Sartain, & Willis M. Tate

  • Usado
  • Muy bueno
  • Tapa dura
Estado
Usado - Muy bueno
Edición
Later printing
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York, London & Toronto: McGraw-Hill Book Company, Inc, 1955 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Rust cloth with blue & gilt titles on front board and spine, xi, 247 pp, index. Corners and ends of spine worn. The book grew out of a course for industrial managers and foremen given by the Institute of Management at Southern Methodist University. Written by a manufacturing engineer, a psychologist, and a sociologist, it is intended to be a practical guide to understanding and dealing with people: basic motivations, use of authority, communication, wages and incentives, selection and evaluation of employees, counseling, discipline, motivation. Shipping weight 2 lbs.. Later printing. . Very Good/No dj. 23½ X 16 cm.
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The IEBM Handbook of International Business

The IEBM Handbook of International Business

de Tung, Rosalie L. (Ed.)

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  • Tapa dura
Estado
Usado - VG
Edición
2nd ptg
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9781861522160 / 1861522169
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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Descripción:
London et al.: International Thomson Business Press, 2000 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Dark blue cloth, gilt titles & device on front board & spine, xvii, 893 pp, index. Corners lightly bumped, notes on front endpapers, highlighting on about 40 pp, else fine. Over one hundred articles by various authors cover general principles of international business, specific countries & regions; profiles of leading companies, and 26 business biographies. Shipping weight 5 lbs.. 2nd ptg. . VG/No dj. 25 X 17½ cm.
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Industry Week's Guide to Tomorrow's Executive:  Humanagement in the Future Corporation
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Industry Week's Guide to Tomorrow's Executive: Humanagement in the Future Corporation

de Pascarella, Perry

  • Usado
  • near fine
  • Tapa dura
  • Firmado
  • First
Estado
Usado - Near Fine
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780442231224 / 0442231229
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York et al.: Van Nostrand Reinhold, 1981 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Signed by Author recto ffep. Red pebble-grained boards, copper titles on spine, [2], xv, 199 pp, notes, index. Bit of wear to spine ends. DJ in Brodart archival cover. Presentation bookplate from Industry Week on ffep. Emphasizes the manager's relationships with the people who make up his company. Shipping weight 2 lbs.. First Edition. . Near Fine/Fine. 23½ X 16 cm.
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The Joy of Working:  The 30 Day System to Success, Wealth, & Happiness on the Job

The Joy of Working: The 30 Day System to Success, Wealth, & Happiness on the Job

de Waitley, Denis & Reni L. Witt

  • Usado
  • near fine
  • Tapa dura
  • First
Estado
Usado - Near Fine
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780396085089 / 0396085083
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: Dodd, Mead & Company, 1985 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Orange boards, yellow cloth spine with red & black titles, xiii, 272, [1] pp. Top corners bumped, else fine. DJ slightly rumpled along edges; in Brodart archival cover. Shipping weight 2 lbs. (International 1 lb., 12 oz.). First Edition. . Near Fine/Near Fine. 24 X 16 cm.
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Kaisha, the Japanese Corporation

Kaisha, the Japanese Corporation

de Abegglen, James C. & George Stalk, Jr.

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  • near fine
  • Tapa dura
  • First
Estado
Usado - Near Fine
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780465037117 / 0465037119
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: Basic Books, Inc, 1985 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Burgundy cloth, gilt & red titles on spine, x, 309 pp, index. Cloth slightly faded along top edge, else fine. DJ spine slightly faded, a bit of wear to corners & spine ends; in Brodart archival cover. According to the DJ, the authors "explode the prevalent myth that Japanese companies possess intrinsic and mysterious characteristics that make them invincible" and "support their arguments with detailed accounts of specific Japanese kaisha, such as Honda, Canon, Toyota, and NEC..." and "practical, quantitative information." Shipping weight 2 lbs.. First Edition. . Near Fine/Near Fine. 24 X 16 cm.
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The Knack of Managing

The Knack of Managing

de Urquhart, Lewis K. & Herbert Watson

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  • Tapa dura
Estado
Usado - G+
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: Factory and Industrial Management, 1931 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Copyrignt 1931; no separate publication date listed. Revised edition of a 1917 book. Maroon ribbed cloth, gilt titles and blind border on front board, [iv], 207 pp, 16 diagrams, 6 photos. Corners bumped, spine faded, light wear to corners & spine ends, moderate soil to edges, fore-edge, endpapers, & a few leaves foxed, rear endpaper worn through near hinge, a few leaves browned by slip of newspaper used as bookmark. An informal guide to management, divided into five chapters: analysis, planning , organizing the work, handling the "help," and safeguarding the business. Shipping weight 2 lbs. (International 1 lb., 4 oz.). . G+/No dj. 19½ X 13 cm.
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Leadership in a New Era:  Visionary Approaches to the Biggest Crisis of Our Time

Leadership in a New Era: Visionary Approaches to the Biggest Crisis of Our Time

de Renesch, John (Ed.)

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  • Aceptable
  • Tapa dura
  • First
Estado
Usado - Aceptable
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780963039033 / 0963039032
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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San Francisco: New Leaders Press (Sterling & Stone, Inc.), 1984 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Grey leather-textured boards, gilt titles on front boards & spine, xviii, 315, [1] pp, bibliography, index. DJ spine slightly faded; in Brodart cover. Essays on leadership by 22 writers; card advertising books co-authored by Barabara Shipka (including this one) laid in. Shipping weight 2 lbs.. First Edition. . Fine/Near Fine. 23½ X 16 cm.
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Long-range Planning in American Industry

Long-range Planning in American Industry

de Scott, Brian W

  • Usado
  • Tapa dura
  • First
Estado
Usado - VG
Edición
First Edition
Encuadernación
Hardcover
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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New York: American Management Association, Inc, 1965 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Light blue cloth with gilt AMA logo on front board, 288 pp, notes, bibliography, index. Top and bottom edges of boards and spine rubbed, joints rubbed, head of spine stretched, tail bumped. DJ rubbed at extremities and slightly chipped at head & tail of spine, with a half-inch closed tear at top of rear panel, else clean, bright & unfaded; in Brodart archival cover. Based in part on interviews with executives of 12 companies, the book "digs deep below the surface of company planning as we have known it in the past. It provides a lucid description of the principles and techniques of planning now used by successful companies to 'stay on top' despite increasing competition and changing markets. It explains how strategic planning can be used to stimulate corporate growth, increase profitability, assure survival, and achieve greater operational… Leer más
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Management: Challenges in the 21st Century (Annotated Instructor's Edition)

de Lewis, Pamela S., Stephen H. Goodman & Patricia M. Fandt

  • Usado
  • Tapa dura
  • First
Estado
Usado - VG
Edición
First Edition
Encuadernación
Hardcover
ISBN 10 / ISBN 13
9780314045690 / 0314045694
Cantidad disponible
1
Librería
Minneapolis, Minnesota, United States
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EUR 35.99
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Descripción:
Minneapolis/St. Paul et al.: West Publishing Co., 1995 WYSIWYG pricing--no added shipping charge for standard shipping within USA. Laminated brown boards with beige titles, xxxv, 635, A-7, G-9, I-33 pp, notes, glossary, indexed by name, company, and subject. Corners bumped, a few notes in margins. Contains the text of the student edition (ISBN 0-314-04568-6) plus instructor's annotations by P. C. Smith; these suggest additional discussion topics and points to emphasize, and keys to use of supplements (supplements are not included). Fits in flat-rate box. Shipping weight 5 lbs.. First Edition. . VG/No dj. 28½ X 22 cm.
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EUR 35.99
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