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Building a Chain of Customers: Linking Business Functions to Create the World Class Company

de Schonberger, Richard J

New York, N. Y., U. S. A.: Collier MacMillian Co., 1990. Hard Cover. As New. As New. No Jacket Building a business made easy. 349 pages including index.

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EUR 8.51

The Business of Influence: Reframing Marketing and PR for the Digital Age

de Philip Sheldrake

UK: John Wiley & Sons, 2011. Hardcover. Good. Hardback with dust jacket in good condition. Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for... Leer más sobre este artículo

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EUR 7.45

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