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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
de W. Chan Kim
- Usado
- Bien
- Tapa dura
- Estado
- Bien
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Librería
-
Newport Coast, California, United States
Formas de pago aceptadas
Sobre este artículo
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Sinopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
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Detalles
- Librería
- Bonita
(US)
- Inventario del vendedor #
- 1591396190.G
- Título
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Autor
- W. Chan Kim
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 1
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Editorial
- Harvard Business School Press
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Primera fecha de publicación de esta edición
- February 3, 2005
Términos de venta
Bonita
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
