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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
de Renee Mauborgne,W. Chan Kim
- Usado
- Aceptable
- Tapa dura
- Estado
- Acceptable
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Librería
-
Conway, Arkansas, United States
13 copias disponibles en esta librería
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Sobre este artículo
Harvard Business Review Press, 2005-02-03. Hardcover. Acceptable. 0.9055 in x 9.2126 in x 5.9843 in. Used books may not include access codes or one time use codes. May have writing, underlining, highlighting, loose and/or ripped pages. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Sinopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
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Detalles
- Librería
- ateambooks
(US)
- Inventario del vendedor #
- mon0000080653
- Título
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Autor
- Renee Mauborgne,W. Chan Kim
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Acceptable
- Cantidad disponible
- 13
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Editorial
- Harvard Business Review Press
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Fecha de publicación
- 2005-02-03
- Tamaño
- 0.9055 in x 9.2126 in x 5.9843 i
- X weight
- 1.1508 lb
Términos de venta
ateambooks
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Sobre el vendedor
ateambooks
Miembro de Biblio desde 2024
Conway, Arkansas
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Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
