Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
de W. Chan Kim; Renee Mauborgne
- Usado
- Muy bueno
- Tapa dura
- Firmado
- Estado
- Very Good /Very Good
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Librería
-
Chico, California, United States
Formas de pago aceptadas
Sobre este artículo
Boston, MA: Harvard Business Review Press. SIGNED by Renee Mauborgne on bookplate on first page. Light edge wear, clean copy. . Very Good. Hardcover. 2009.
Sinopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
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Detalles
- Librería
- Paradise Found Books (US)
- Inventario del vendedor #
- 011221
- Título
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Autor
- W. Chan Kim; Renee Mauborgne
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good
- Estado de la sobrecubierta
- Very Good
- Cantidad disponible
- 1
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Editorial
- Harvard Business Review Press
- Lugar de publicación
- Boston, MA
- Fecha de publicación
- 2009
- Tamaño
- 8vo - over 7¾ - 9¾
- Palabras clave
- SEGMENTATION, BUSINESS, STRATEGY
Términos de venta
Paradise Found Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Paradise Found Books
Miembro de Biblio desde 2019
Chico, California
Sobre Paradise Found Books
Internet bookstore specializing in quality books, accurate descriptions, and fast service.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Bookplate
- Highly sought after by some collectors, a book plate is an inscribed or decorative device that identifies the owner, or former...