Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
de David Taylor
- Nuevo
- Tapa dura
- Estado
- Nuevo
- ISBN 10
- 0470862114
- ISBN 13
- 9780470862117
- Librería
-
Southport, Merseyside, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Hardback. New. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets.
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Detalles
- Librería
- The Saint Bookstore
(GB)
- Inventario del vendedor #
- A9780470862117
- Título
- Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds
- Autor
- David Taylor
- Formato/Encuadernación
- Hardback
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 0470862114
- ISBN 13
- 9780470862117
- Editorial
- Wiley
- Lugar de publicación
- Somerset, New Jersey, U.s.a.
- Primera fecha de publicación de esta edición
- April 16, 2004
Términos de venta
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
Sobre el vendedor
The Saint Bookstore
Miembro de Biblio desde 2018
Southport, Merseyside
Sobre The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
