The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
de MaryLee Sachs
- Nuevo
- Tapa dura
- Estado
- Nuevo
- ISBN 10
- 1409423158
- ISBN 13
- 9781409423157
- Librería
-
Southport, Merseyside, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Hardback. New. Explores the relationship and increasing blur between the marketing discipline and the public relations profession. This title illustrates how PR can provide: authenticity, relevance and advocacy to marketing; integration of an organization's approach to paid, owned and earned media channels; and, more.
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Detalles
- Librería
- The Saint Bookstore (GB)
- Inventario del vendedor #
- A9781409423157
- Título
- The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
- Autor
- MaryLee Sachs
- Formato/Encuadernación
- Hardback
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- Encuadernación
- Tapa dura
- ISBN 10
- 1409423158
- ISBN 13
- 9781409423157
- Editorial
- Gower
- Primera fecha de publicación de esta edición
- 2011-07
Términos de venta
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
Sobre el vendedor
The Saint Bookstore
Miembro de Biblio desde 2018
Southport, Merseyside
Sobre The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...