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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
de Geoffrey A. Moore
- Usado
- Estado
- UsedGood
- ISBN 10
- 0060517123
- ISBN 13
- 9780060517120
- Librería
-
Imperial, Missouri, United States
2 copias disponibles en esta librería
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Sobre este artículo
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Sinopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Detalles
- Librería
- Off The Shelf LLC
(US)
- Inventario del vendedor #
- 4WILKM00JFVV
- Título
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Autor
- Geoffrey A. Moore
- Estado del libro
- UsedGood
- Cantidad disponible
- 2
- Encuadernación
- Tapa blanda
- ISBN 10
- 0060517123
- ISBN 13
- 9780060517120
- Editorial
- Collins
- Lugar de publicación
- New York, New York, U.s.a.
- Primera fecha de publicación de esta edición
- August 20, 2002
Términos de venta
Off The Shelf LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Off The Shelf LLC
Miembro de Biblio desde 2021
Imperial, Missouri
Sobre Off The Shelf LLC
Hello! We are a used book seller out of St Louis Missouri.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....