Effective Industrial Selling

Great Britain: Heinemann Professional, 1988. This book demonstrates how to sell industrial products more successfully in a challenging and competitive marketplace. The book reveals that industrial selling can be as fulfiling and personally rewarding as its consumer counterpart. In it the author shows in simple terms how industrial salespeople can not only develop their skills and improve their performance, but also cultivate an attitude for genuine success. In the book, readers will find practical information on how to come to terms with the industrial buying process, from the customer's point of view, in order to reach a psychological par with buyers. On creative ways to expand into wider markets. On foolproof methods for opening the sales interview. On handling buyers' objections in a positive way. And, of course, on how to close the sale. Couple of very slight creases to cover.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. Academic, Scholarly books and Modern First Editions etc.) . 1st Paperback Edition. Softcover. Very Good. 8vo - over 7¾" - 9¾" tall. Softcover.