Good to Great.

In the original dustsheet. Black cloth binding with gilt title on the spine.

International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any colour throughout the book.

Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. The book was published on October 16, 2001. Holt and Cameron state the book provides a "generic business recipe" that ignores "particular strategic opportunities and challenges." Steven D. Levitt noted that some of the companies selected as "great" have since gotten into serious trouble, such as Circuit City and Fannie Mae, while only Nucor had "dramatically outperformed the stock market" and "Abbott Labs and Wells Fargo have done okay". He further states that investing in the portfolio of the 11 companies covered by the book, in the year of 2001, would actually result in underperforming the S&P 500. Levitt concludes that books like this are "mostly backward-looking" and can't offer a guide for the future." Collins reaffirmed that "The books never promised that these companies would always be great, just that they were once great."